About FLUX

Behind FLUX

FLUX is a grassroots event by local players with an international vision. Our goal is to create an environment in which diverse voices come together and showcase the many shapes and sizes games come in.

Why

Games deserve a cultural stage

Games are a dynamic and interactive media, making them a truly unique medium. They are designed, drawn, programmed and written by creative teams resulting in millions of players in Denmark alone. FLUX is a stage for all of us to share our love for games.


Come to Aarhus, the city of smiles, and join us for a weekend of fun.

Collaboration

The organisations behind the festival

FLUX is rooted in a collaboration between central actors in the Danish games and culture sectors.

People

The board behind FLUX

A board with decades of experience in game development, cultural production and event leadership, including people connected to Spilprisen, Denmark's biggest games award show.

Esben Kjær Ravn

Esben Kjær Ravn

Kong Orange

Chair and recognised game developer

Helena Sokol

Helena Sokol

Games Denmark

Director of the Nordic region's strongest games organisation

Kristian Bang Nørgaard

Kristian Bang Nørgaard

Funday Games

Experienced entrepreneur and game developer

Morten Urup

Morten Urup

Arkaden

Marketing and culture communication

Hans Haave

Hans Haave

Oro Interactive

Chief Publishing Officer

Ambition

From local culture festival to Nordic reference point

FLUX is built as a long-term platform, not a one-off event. Partners who join early take position in a fast-growing cultural field.

  1. 2026

    Foundation

    We establish the format and prove the concept at Filmbyen. Aarhus gets its games culture festival.

  2. 2027

    Anchoring

    We expand the programme, strengthen local partnerships and attract Nordic attention.

  3. 2028

    Nordic

    FLUX is established as a natural Nordic meeting point for games culture, with Aarhus as its permanent home.

Want to help build it?

laura@arkaden.dk

Become a partner